Set in the heart of Oxfordshire’s countryside, Bicester Village has become one of the UK’s most celebrated destinations for designer shopping — a place where world-class fashion meets village charm. Just an hour from London, this open-air shopping haven attracts millions of visitors each year, drawn by its blend of luxury, convenience, and atmosphere.
A Village Built on Style
Opened in 1995, Bicester Village began as a pioneering concept: to bring high-end designer brands together in a beautifully designed village setting. Today, it features more than 160 boutiques, offering reductions of up to 60% on luxury labels such as Gucci, Prada, Burberry, Dior, and Mulberry, alongside contemporary names including Reiss, The White Company, and AllSaints.
The architecture evokes a quintessential English village, with pretty pastel façades, tree-lined walkways, and stylish outdoor seating. It’s an experience that feels more like a leisurely day out than a shopping trip — complete with champagne bars, cafés, and landscaped spaces perfect for an afternoon pause.
For international travellers, Bicester Village has become a tourism icon — part of the “Collection” of global luxury shopping destinations, which includes sister villages in Paris, Milan, and Shanghai. Convenient train connections from London Marylebone (around 46 minutes) make it an easy day trip for both UK and overseas visitors.
In recent years, Bicester Village has placed growing emphasis on sustainable luxury, blending environmental awareness with community values. Many brands now promote circular fashion, recycling, and responsibly sourced collections, while the village itself incorporates sustainable design, low-impact transport, and green energy use. Its community initiatives support education, opportunity, and local charities — showing how modern luxury can combine elegance with care for people and the planet.
A Day to Remember
Whether you come for a designer treat, a leisurely stroll, or a celebratory lunch, Bicester Village offers a unique escape — where the pleasures of retail, relaxation, and refined design blend seamlessly. It’s not just a shopping destination; it’s a symbol of how luxury can feel both indulgent and accessible, all within the calm rhythm of the Oxfordshire countryside.
Getting There
Plan your visit to Bicester Village here
