Thank you to Yavuz Topateş for the update.
Fethiye, one of Turkey’s most picturesque coastal towns, is now being featured prominently on digital platforms across the United Kingdom and Ireland, thanks to a new collaboration with Kingfisher Publishing, a leading travel guide publisher based in the UK.
As part of this initiative, Ian David Heads, owner of Kingfisher Publishing, recently visited Fethiye and met with Mayor Alim Karaca to discuss the promotional project. The meeting was also attended by Karaca’s chief advisor, retired diplomat Yavuz Topateş, and Chairman of the Fethiye Hoteliers Association, Bülent Uysal.
The Fethiye Municipality confirmed the partnership in a public statement, highlighting the campaign as a major step in its strategy to enhance the city’s international visibility, especially in key tourism markets like the UK and Ireland. The initiative is part of a broader plan to promote Fethiye’s natural beauty, cultural heritage, and historical significance to a global audience—and to support the long-term goal of making tourism a year-round economic driver for the region.
“Kingfisher has been producing travel guides since 2006 and has created both print and digital content for over 70 destinations,” the statement read. “This marks the first time they are introducing a Turkish destination in their collection, and we are proud that Fethiye has been chosen as the starting point.”
The digital guides will be distributed through hotels and luxury accommodations, as well as via QR code cards that link travellers directly to detailed destination content online. This approach ensures that information about Fethiye’s attractions is easily accessible and in line with today’s travel habits.
Mayor Karaca praised the initiative, noting the importance of embracing digital tools in tourism marketing: “We are now living in the digital age. Everything—from television broadcasts to education—is moving online. As Fethiye Municipality, we intend to harness the power of digital media to promote Fethiye to the world.”
The campaign is expected to strengthen Fethiye’s appeal among UK and Irish tourists, who already form a significant part of the region’s visitor base. By working with Kingfisher, the municipality hopes to build on this foundation and attract even more travellers seeking authentic experiences and year-round sunshine on Turkey’s Turquoise Coast.
This collaboration marks the beginning of a broader project by Kingfisher Publishing to feature seven Turkish destinations in its guides—positioning Fethiye as a leading example of digital tourism marketing done right.
Discover Fethiye by scanning the QR code 👇
